Job Title - Junior Content Writer / 网站内容编辑
Department - e-Commerce – Marketing / 电子商务-市场部
Line Manager - SEO Content Supervisor / 搜索引擎内容主管
Overall Purpose of the role - 主要工作职责
Working within the web content team, you will be responsible for the copy and content of products displayed on the web. With copy/web background you will be adept at combining high quality sales copywriting with a basic understanding of web analytics to ensure keyword rich content for SEO.
与公司的网站内容团队合作,您将负责复制和编辑所有产品内容在公司网站上显示。你需要根据所复制/制作的网页背景,并结合高质量的销售文案与网站分析来确定网站的搜索引擎的关键字符。
Key Accountabilities – 关键职责
Carry out thorough research to write informative and authorities content in line with content production plan
执行根据权威信息内容的深入研究来确定目录制作的计划, 如:
Articles 条款
Buying Guides 购物指南
Blogs 微博
Mini Shops 小店铺
New sites (microsites / company acquisitions) 新网站(小公司或收购公司)
Brand Pages 品牌页面
Support UK team with copywriting and editing during times when workload is at its peak e.g. new line launches, category overhauls
工作量繁忙期,需要与英国文案制作和编辑的团队合作,如新产品线下线,及目录修改时
Qualifications, skills and experience required – 任职经验要求
Minimum ECT6, Able wo write and communicate perfect English
英语六级以上,精通英语书写和交流
Experience with SEO and web analytics in 2 years
2年以上的英语网站分析和搜索引擎的能力
Experience in an e-commerce copywriting role preferred
具有丰富的电子商务文案实际操作经验
Experience of CMS would be beneficial
同等条件下,有CMS的经验验将优先考虑
Competency with Excel
熟练的EXCEL经验
Language skills in other European languages would be beneficial but not essential.
懂其他欧洲国家语言将会加分
Key Competencies required - 关键能力要求
--Planning & Organisation 组织计划能力
--Communication 沟通能力
--Team-work and team-building 团队合作能力
--Respect for Race, Equality & Diversity 尊重种族、平等和多样性
--Flexibility & Openness to Change 反应灵敏,适应能力强
How to live our Values -
Integrity – Build strong working relationships with colleagues around the business. Look to find viable solutions to problems, openly and without blame.
Service – Be a supportive team player, with customer always at the forefront of everything we do
Innovate – Demonstrate creativity whilst staying ahead of the industry and how new concepts can benefit the consumer’s shopping experience. Able to conceptualise and deliver.
Enjoy – Demonstrate Positivity, teamwork and a can-do attitude
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