JOB DESCRIPTION:
1. Plan, implement and manage digital marketing strategy and digital marketing assets including SEO/SEM.
2. Grow PetSafe Brand awareness and drive up sales of Ecommerce in China market through digital marketing activities.
3. Work with corporate Brand Marketing to ensure consistency of marketing communications for China market.
4. Manage and collaborate with agencies and other vendor partners, including project oversight.
5. Develop a deep understanding of competition and Chinese pet owners.
6. Create and execute digital marketing campaigns, including performance tracking and reporting.
7. Responsible for the planning and development of digital content to support marketing initiatives across all digital media platforms for China market.
8. Oversee the social media strategy and editorial calendar to drive an engaging social media and online presence for PetSafe Brand in China.
9. Discover and manage Influencer partners, secure agreements and expectations between Marketing and Influencer, and drive the relationship between Influencer and PetSafe.
10. Leverage SEO and SEM channels to drive traffic and increase ranking/brand awareness.
11. Set up and execute product sampling and review programs at the consumer level.

Requirement: 
1. 3+ years of digital advertising, content creation, social media marketing campaigns experience and with a proven track record of success. 8+ years’ experience working with Sales and/or Marketing.
2. Excellent organizational and project management skills
3. Strong understanding of current online marketing concepts, strategy and best practice.
4. Experience in database management and social media channel strategies
5. Experience managing PPC, SEO and Affiliate programmers
6. Ecommerce experience preferred.
7. Experience managing and negotiating with external partners (Agents, talent, vendors).
8. Excellent presentation skills
9. Strong analytical and critical thinking skills.
10. Demonstrate strong desire to learn and grow.