岗位职责:
1. Enhance Brand exposure across all digital platforms,
2. Develop Hair Care Brand social contents based on business needs
3. Manage and assess the online content quality and performance and timely adjust the communication plan and execution.
4. Total Brand Social activation planning & execution by leading agencies and partnering with Operation BMs for entire fiscal year and by-quarter details
5. By portfolio or PI social toolkit creation & execution: KOL selection, KOL content creation, briefing, proof reading
任职要求:
1. Enhance Brand exposure across all digital platforms
2. Proven capability in digital copywriting and editing; working experience on how to measure ROI-focused contents and optimize accordingly
3. At least 3 years working experience in content marketing or digital marketing
4. Prefer experience in E-commerce or content marketing role in FMCG, internet company or digital media agencies background (e.g.小红书,网易, Nike, McDonald, KFC, etc)
5.Strong ownership and entrepreneur spirit
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