Responsibilities:

Reporting to the General Manager, the incumbent works closely with teams in New Zealand head office to develop in integrated strategic marketing plans that support business grow in China. 

* Contributes to the China Management Team’s development of long range strategies and business plans. 

* Ensures effective management of staff performance within the Marketing team.

* Financial management of the marketing programme including budget planning, resource allocation and preparation of monthly reports and other reports as required.

* Development of an effective annual Chinese Marketing & Cycle Plan.

* Implement tactical marketing plans to ensure attainment of sales and profit targets.

* Develop ongoing liaison with key opinion leaders, industry groups and other healthcare organisations to ensure that significant developments in the field are identified and monitored.

Requirements:

* Minimum 7 years consumer marketing experience in Mainland China. 

* Proven track record in leading and managing the marketing function, preferably consumer health products or Retail Pharmacy setting. 

* Experienced in brand, digital and retail marketing, MNC experience preferred.

* Experience working with large databases and using data driven insights to formulate campaign objectives. 

* Online marketing experience and familiar with running campaigns on Taobao, Tmall and WeChat is as an advantage. 

* Fluent verbal and written communicator in both Chinese and English.