Business Development and Brand Marketing Manager - Travel Media
About Our Client
My client is a mid-sized international travel media company with businesses spanning print, digital and television media across the globe. After gaining significant success in China through business partnerships, they established a new China WOFE in early 2013 which will be consistent with all global operating standards. Therefore, my client is currently seeking a Business Development and Brand Marketing Manager who will be motivated to grow with the business.
The position has been created as a crucial new role within China WOFE office, based in Beijing, Your responsibilities will include but not limited to:
To create the strategic development of the brand and for executing short and long-term marketing plans to drive and extend the company’s brand awareness in China |
To develop a strong and dynamic network of digital marketing partners and identify new business development opportunities for the company in China |
To drive the company’s digital strategy in China and identify how the company can successfully extend its audience and reach across ebooks, apps, social media and new, emerging digital platforms |
To manage the company’s relationships in China with market research, PR and media agencies to help build and refine segmentation profiles, brand positioning and communication strategies |
To work closely with the General Manager and China Leadership Team and Global functions including: Sales & Marketing, Consumer Insights, Client Solutions, Digital, Publishing. |
The Successful Applicant
You are expected to meet some of the following requirements:
5 to 7 years marketing experience with a recognized company in China, ideally in the digital media, communications or consumer/lifestyle goods industries. |
Partnership and digital marketing experience is definitely a plus. |
Commerce or Marketing Degree, ideally with a master qualification |
Extensive business development experience with well-developed networking and negotiation skills |
Proven success in developing brand positioning and brand building that have delivered measurable increases in revenue and brand awareness|
This person must be very hands-on, creative and results oriented with high energy and a positive attitude. |
Native Mandarin and fluent English. |
Experience either working or studying overseas is preferred |
What's On Offer
This is an exciting new role for someone with the drive, initiative and marketing acumen to help the company establish a new office, strengthen its connection with travellers, and extend company’s brand into new digital area. Competitive salary and creative working environment will be rewarded to the successful candidate. If you are creative, a proactive self-starter, don’t miss this fascinating opportunity!
Apply for this job
Apply online using the form below or phone Serena Wu on + 8610 5969 0666 quoting jobref H1712770
To apply for this position, please CLICK HERE .